Book Newspaper ADS in Kolkata
Newspaper Ad Agency in Kolkata have a high pace of accomplishment. Notwithstanding, we see such a significant number of little and medium organizations (SMBs) neglect to benefit as much as possible from this chance. This is principally on the grounds that the vast majority of them don't have an emergency course of action set up. Paper promoting requires a ton of arranging, planning and activity. This is best done under the direction of specialists who can educate you regarding the best choices accessible.
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- Why Newspaper Ads ?
- Additional Information
Newspaper Advertisement Booking Online
The newspaper advertisement rates rely generally upon course, readership profile, the kind of promotion and the position. There are a couple of different factors also that decide evaluating. Over all, newspaper promoting efforts are not as simple as most organizations and showcasing experts extravagant them to be. In all actuality, you can be very lost without a specialist control. Newspaper commercial ought not be a one-time bargain either. The opportune time of distribution, the recurrence of distribution and the evaluating requires a considerable amount of consideration.
The mystery of a neighborhood newspaper promoting effort is acceptable arranging. As a sponsor, you have to settle on educated choices about your decision regarding newspaper, supplement, day of distribution and situation. What's more, you should locate a solid advertisement booking office to manage you through the procedure.
Advantages of advertising in newspapers with Bluebird
- Experience unrivaled simplicity of booking newspaper promotions across print just as advanced renditions
- Committed media arranging specialists and rate coordinating assurance
- Explore a wide range of options and additional services in advertisement in newspaper with us, including ready templates and last-minute ad bookings
How to choose the right newspaper for advertising?
Have you ever wondered why some companies run very successful newspaper ad campaigns, while others do not even manage to make a dent in the market with their print ads? What decides which ad will rake in millions in profit and which ones will sink faster than the Titanic?
Every time you think about launching a newspaper ad campaign, you start with a list of newspapers that you think are suitable. In reality, what makes these newspapers more appropriate than the others? Are these pure intuitions? Is it based on history of newspaper advertisement run by these publications? Is it purely statistics? Well, it is definitely not intuition. It is a mixture of everything else.
Reach is the most important factor that drives the choice of advertisers. If your brand caters to only one township, why should you pay for an ad campaign in a national newspapers of India? You only need to reach out to a regional market. Therefore, your choice should rather be a newspaper that caters to that specific market or neighbourhood.
For example – let us assume that you are promoting your restaurant. You will be organizing a Hilsa fest. Since that is a predominantly Bengali interest, you would rather choose a newspaper that caters to the majority of the Bengali community. If your restaurant is in the heart of the city and you want to reach out to the city folks only, choosing a Bengali newspaper with a high rate of circulation inside the city is a smarter choice.
If you are rather confused about this selection process, you can reach out to your agency. Bluebird can help you find a newspaper that best suits your interest. This process will primarily determine the cost of the effective newspaper advertising campaign. Choosing a regional paper with a local reach can cut down your newspaper advertisement cost significantly, but at the same time limit your market reach. Therefore, the advertisers need to weigh every option and your necessities before they make a decision.
How much does language matter for Newspaper Ads?
About 18.6% of the Indian population reads and speaks English and about 41.3% are more comfortable with Hindi. The rest speak other languages including Bengali, Marathi, Telugu and Malayalam. Now, every advertiser needs to know about the language of the publication. The language plays a very important role in the success of an ad campaign.
The number of regional newspapers is much more than English and Hindi publications in India. For example – Kerala has a literacy rate of 93.91%. In spite of this, 96% of the residents of the state prefer Malayalam to English. Therefore, if you want to reach out to a majority in Kerala, you need to publish your ads in Malayalam.
What effect does age group and profession have on your publicity of Newspaper Ads?
Each newspaper has its own dedicated readership. For example – the Business Times is preferred by readers in the age group of 30-55, with significant decision-making power. They are stable jobholders with high buying capacity. This is quite different from the readership profile of DNA India.
Whether a newspaper is more preferred by the common shopper influenced by the recent fashion trends of Bollywood or if it caters to the crème de la crème of the national business community will definitely determine the advertising rates.
You must also remember the significance of supplements in case of publish a newspaper ads, Delhi Times is an ideal platform for those looking for a way to reach out to the millions residing within city limits. If you own a fashion brand or a retail store, these supplements and special editions are the best options to reach out to your target audiences.
Do you want to reach out to an urban audience or a rural audience by newspaper Advertisement?
Every brand and company has their target audience sorted out. You must already know if you want to cater to an urban audience or a rural one. This will determine which newspaper you should choose as your primary advertising platform. If your newspaper of choice caters to both the city and the countryside market, you need to pick a special edition or a supplement that makes the distinction.
Deciding what newspaper you want to pick based on its reach is quite easy in some cases. English dailies are mostly fancied by English readers. They cater to the erudite city dwellers. If your brand mostly targets a city-market with a high spending power, you should pick a special supplement of an English daily Newspaper advertisement. At the same time, you can pick specific publications that only cater to the smaller towns, districts and villages. For example – Eenadu caters to Srikakulam, Warangal and Kadapa.
Mr. Joy Chakraborthy President - Revenue, TV18 Broad Cast Limited
We have been very impressed with Blue Bird Ad Agency's ability to literally read our minds and deliver a corporate identity that perfectly symbolizes our vision and conveys the stylish, elegant and modern image we need to sustain the development of our company. They have added value to our marketing operations. Wishing you all the best for future.
Mr. Vijay Singh Joint Managing Director, SAJ Food Products
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Mr. Rajnish Rikhy Senior Vice President- Ad Sales TV, Today Network Ltd.
Blue Bird Ad Agency (India) has been associated with TV Today Network Ltd. for the last 18 years. Blue Bird Ad Agency, with good set of clients and the approach of effective media buying and planning has benefited the clients over the years.
Mr. Ashok Todi Chairman - Lux Industries Ltd.
We have been very impressed with Blue Bird Ad Agency's ability to literally read our minds and deliver a corporate identity that perfectly symbolizes our vision and conveys the stylish, elegant and modern image we need to sustain the development of
Dr. Bhaskar Das President, Chief Growth & Innovation Officer, Zee Unimedia Ltd.
Media space is inundated with multiple options and multiple algorisms. The navigational challenge, however, remains the same in terms of attracting the fleeting attention of consumers, engage them and inspire